BUSINESS EBOOKS

Encyclopedia of Business & Finance, 2nd Edition
Encyclopedia of Business & Finance, 2nd Edition0028660617,The major purpose of the Encyclopedia of Business and Finance, Second Edition is to summarize the body of knowledge that we know as business in one place and in language appropriate to the layperson. This two-volume collection of over 315 articles presents a wealth of information about the major functional areas of business: accounting, economics, finance, information systems, law, management, and marketing. Articles vary in length and depth, in bibliographic support, and in writing style. Thus, the reader will encounter a variety of approaches to and perspectives about business. Some articles are quantitative, since some aspects of business are numerically based. Other articles tend more toward the qualitative to accommodate the more descriptive aspects of business. Some of the articles present an historical perspective, incorporating long-validated knowledge, while other articles focus on current concepts and more recent data. Other articles provide "how-to" advice. Regardless of the approach, available data are accurate to the best of each writer’s knowledge as of 2006. All articles have the same goal: to provide useful knowledge about the business and financial world.
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Interviewing: A Guide for Journalists and Writers
Interviewing: A Guide for Journalists and Writers1865087017, Pages: 192This practical guide to all aspects of interviewing for print and broadcast journalists demonstrates step-by-step how to manage the interview process, including how to prepare, what to do when you don't have time to prepare, the difference between "soft" and "hard" interviews, and how to make the most out of any interview situation.
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Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Ed with PowerWeb0072866144, Pages: 864Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.
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The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding0060007737, Pages: 272As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand."Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment.
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Intellectual Property and Development
Intellectual Property and Development: Lessons from Recent Economic Research(World Bank Trade and Development Series)0821357727, Pages: 360International policies towards protecting intellectual property rights have seen profound changes over the past two decades. Rules on how to protect patents, copyright, trademarks and other forms of intellectual property have become a standard component of international trade agreements. Mostsignificantly, during the Uruguay Round of multilateral trade negotiations (1986-94), members of what is today the World Trade Organization (WTO) concluded the Agreement on Trade Related Intellectual Property Rights (TRIPS), which sets out minimum standards of protection that most of the worlds economies have to respect. How will developing countries fare in this new international environment? This book brings together empirical research that assesses the effects of changing intellectual property regimes on various measures of economic and social performance ranging from international trade, foreign investment and competition to innovation and access to new technologies. The studies presented point to an important development dimension to the protection of intellectual property. But a one-size-fits-all approach to intellectual property is unlikely to work. There is need to adjust intellectual property norms to domestic needs, taking into account developing countries capacity to innovate, technological needs, and institutional capabilities. In addition, governments need to consider a range of complementary policies to maximize the benefits and reduce the costs of reformed intellectual property regulations. It will be of interest to students and scholars of international law, particularly in the area of intellectual property rights, international trade and public policy.
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Doing Business in 2006: Creating Jobs
Doing Business in 2006: Creating Jobs0821357492, Pages: 228Doing Business in 2006 is the third in a series of annual reports investigating regulations that enhance business activity and those that constrain it. This edition provides analysis on those regulations that help create jobs and those that deter it. New quantitative indicators on business regulations and their enforcement can be compared across 150 countries - from Albania to Zimbabwe - and over time. Doing Business in 2006 updates the indicators presented in previous reports: on starting a business, hiring and firing workers, getting licenses, getting credit, protecting investors, enforcing contracts, and closing a business. Two news sets of measures are added, on paying taxes and trading across borders. The indicators are used to analyze economic and social outcomes, such as productivity, investment, informality, corruption, unemployment and poverty, and identify what reforms have worked, where and why.
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22 Immutable Laws Of Marketing
22 Immutable Laws Of Marketing1861976100, Pages:160Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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Analysis of Financial Time Series 2nd edition
Analysis of Financial Time Series 2nd edition(Wiley Series in Probability and Statistics)0471690740, Pages: 640Gain the statistical tools and techniques you need to understand today's financial markets with the Second Edition of this critically acclaimed book.Youll find a comprehensive and systematic introduction to financial econometric models and their applications in modeling and predicting financial time series data. This edition continues to emphasize empirical financial data and focuses on real-world examples. Youll master key aspects of financial time series, including volatility modeling, neural network applications, market microstructure and high-frequency financial data, continuous-time models and Ito's Lemma, Value at Risk, multiple returns analysis, financial factor models, and econometric modeling via computation-intensive methods.This is an ideal textbook for MBA students and a key reference for researchers and professionals in business and finance. Order your copy today.Download
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Memory Skills in Business
Memory Skills in Business0931961564, Pages: 63This book is for people who want to better remember information in a variety of situations, especially work.
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Advanced Commodity Trading Techniques
Advanced Commodity Trading Techniques0930233069, Pages:167Noted technical analyst J.D. Hamon reveals tested techniques and powerful new strategies which prove you can win big in commodities.
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Hedge Funds: Quantitative Insights
Hedge Funds: Quantitative Insights(The Wiley Finance Series)047085667X, Pages: 354"An excellent and comprehensive source of information on hedge funds! From a quantitative view Lhabitant has done it once again by meticulously looking at the important topics in the hedge fund industry. This book has a tremendous wealth of information and is a valuable addition to the hedge fund literature. In addition, it will benefit institutional investors, high net worth individuals, academics and anyone interested in learning more about this fascinating and often mysterious world of privately managed money. Written by one of the most respected practitioners and academics in the area of hedge funds." -Greg N. Gregoriou, Professor of finance and research coordinator in the School of Business and Economics at Plattsburgh State University of New York."This is a landmark book on quantitative approaches to hedge funds. All those with a stake in building hedge fund portfolios will highly profit from this exhaustive guide. A must read for all those involved in hedge fund investing." -Pascal Botteron, Ph.D., Head of Hedge Fund Product Development, Pictet Asset Management"François-Serge Lhabitant's second book will prove to be a bestseller too - just like Hedge Funds: Myths and Limits. He actually manages to make quantitative analysis 'approachable'- even for those less gifted with numbers. This book, like its predecessor, includes an unprecedented mix of common sense and sophisticated technique. A fantastic guide to the 'nuts and bolts' of hedge fund analysis and a 'must' for every serious investor." -Barbara Rupf Bee, Head of Alternative Fund Investment Group, HSBC Private Bank, Switzerland"An excellent book, providing deep insights into the complex quantitative analysis of hedge funds in the most lucid and intuitive manner. A must-have supplement to Lhabitant's first book dealing with the mystical and fascinating world of hedge funds. Highly recommended!" -Vikas Agarwal, Assistant Professor of Finance, J. Mack Robinson College of Business, Georgia State University"Lhabitant has done it again! Whereas most books on hedge funds are nothing more than glorified marketing brochures, Lhabitant's new book tells it how it is in reality. Accessible and understandable but at the same time thorough and critical." -Harry M. Kat, Ph.D., Professor of Risk Management and Director Alternative Investment Research Centre, Cass Business School, City University"Lhabitant's latest work on hedge funds yet again delivers on some ambitious promises. Successfully bridging theory and practice in a highly accessible manner, those searching for a thorough yet unintimidating introduction to the quantitative methods of hedge fund analysis will not be disappointed." -Christopher L. Culp, Ph.D., Adjunct Professor of Finance, Graduate School of Business, The University of Chicago and Principal, Chicago Partners LLC
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Business to Business, Electronic Commerce
Business to Business, Electronic Commerce: Challenges and Solutions1591400090, 308 pagesA must read for those decision-makers who want to understand these important new markets and what creates and supports them.In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel – selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began – called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
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Inventor's Guide to Law, Business & Taxes
Inventor's Guide to Law, Business & Taxes240 pages, 2003Description: Stephen Fishman received his law degree from the University of Southern California in 1979. After stints in government and private practice, he became a full-time legal writer in 1983. He has helped write and edit over a dozen reference books for attorneys. He is the author of Software Development: A Legal Guide, Copyright Your Software, The Copyright Handbook, Consultant & Independent Contractor Agreements, Wage Slave No More: Law & Taxes for the Self-Employed, and Hiring Independent Contractors: The Employer''s Legal Guide, all published by Nolo.
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Mathematics for Finance: An Introduction to Financial Engineering
Mathematics for Finance: An Introduction to Financial Engineering310 Pages, 3.21 MBDesigned to form the basis of an undergraduate course in mathematical finance, this book builds on mathematical models of bond and stock prices and covers three major areas of mathematical finance that all have an enormous impact on the way modern financial markets operate, namely: Black-Scholes’ arbitrage pricing of options and other derivative securities; Markowitz portfolio optimization theory and the Capital Asset Pricing Model; and interest rates and their term structure. Assuming only a basic knowledge of probability and calculus, it covers the material in a mathematically rigorous and complete way at a level accessible to second or third year undergraduate students. The text is interspersed with a multitude of worked examples and exercises, so it is ideal for self-study and suitable not only for students of mathematics, but also students of business management, finance and economics, and anyone with an interest in finance who needs to understand the underlying theory.
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Asking Questions The Definitive Guide to Questionnaire Design
Asking QuestionsThe Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health QuestionnairesPages: 448Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire
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Fundamentals of the Securities Industry
Fundamentals of the Securities IndustryPages: 256Today's investment markets can be daunting for anyone, but especially for those in the early stages of financial careers. The Fundamentals of the Securities Industry removes the guesswork, providing a broad-ranging introduction to how the securities industry works and how its components interact. Concepts presented in the book build upon each other, helping readers gain a fuller understanding of each element and financial instrument that is vital to the securities industry.
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Everyone's Money Book
Everyone's Money BookPages: 992Here are money answers for a dynamic financial world.When you want straight answers about money, and 6,000 resources for more details, grab Everyone's Money Book. It is the most comprehensive, accessible, and user friendly financial reference available. This practical dollars and sense know-how gives the highest investment returns in self education. So take charge of your money!
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International Dictionary of Marketing
International Dictionary of MarketingPages: 288Marketing glossaries exist in many works devoted to marketing and related topics, however none cover the range of terms adequately or in sufficient depth. Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas.
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Performance Management
Performance ManagementPages: 288Managing staff performance is an effective mechanism for developing both staff and organizational growth. By clarifying an organization's objectives, translating these into clear individual goals, and reviewing these goals regularly, performance management provides a well-structured and effective management tool." "This second edition has been extensively revised and updated to take account of innovations in performance management processes, particularly in the field of personal development planning, 360-degree feedback and the extensive efforts made by organizations to integrate their business planning and performance processes." "Performance Management provides an action plan for any manager wanting to get the best from his or her employees.
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Manufacturing to Distribution, Logistics, and Supply Chain
Lean DistributionApplying Lean Manufacturing to Distribution, Logistics, and Supply ChainPages: 240Lean Distribution: Applying Lean Manufacturing to Distribution, Logistics, and Supply Chainshows lean companies how to link their lean initiative to their distribution planning. It shows how lean distribution practices simplify the distribution process and can generate big savings in costs.
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